Evening News 24 - New plan to make 2012 Olympics a winner: "With the countdown ticking to the 2012 Olympics, Norfolk is getting ready to cash in on the greatest games on earth.
Action plans are in place to ensure sporting talent is developed and the county is pushed as a prime tourist spot for those heading to London for the games.
Steering groups at councils across the county are already being set up and, although the University of East Anglia has been ruled out as an official training base for Olympians, the county still hopes to attract athletes to the area for training.
Steve Morphew, leader of Norwich City Council, has high hopes for 2012. He said: “The Olympics provides a lot of opportunities for us here in Norwich - we are the gateway to a tourism boost.
“We want people to discover Norwich before the rest of the world does - and with only a one hour 45 minute train journey ending directly where you need to be for the games we are on the doorstep.”
Targets have even been set on the amount of increased trade and council chiefs across the county are hoping to increase tourism footfall by 3pc during the 2012 Olympic period.
Council bosses also hope that Norfolk firms will benefit from the construction work which will be needed to improve London"
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